October 6, 2010

Is Facebook Helping Breast Cancer Awareness Month?

Posted in Uncategorized tagged , , , , at 7:26 pm by Gina

“About 1 in 8 women in the United States (between 12 and 13%) will develop invasive breast cancer over the course of her lifetime.” (via)

National Breast Cancer Awareness Month was created to increase awareness, raise funds for research and offer information and support to those affected by breast cancer. Charities such as the Susan G. Komen Race for the Cure contribute during this month to the research and prevention of breast cancer.

This I’m sure many of you know. What many of you may not know is why there seems to be status after status on facebook beginning with “I like it on…” and ending with a location. For example, “I like it on the kitchen counter.”

We’ll just say it for the sake of time- it seems like its referencing preferred sex locations. However, its actual purpose is to raise awareness for breast cancer through social media. Last year through chain messages etc., girls were supposed to put their statuses as the color of their bra, this year it is where you set your purse when you get home.

This is the message I received:

“Remember the game last year about what color bra you were wearing at the moment? The purpose was to increase awareness of October Breast Cancer Awareness month. It was a tremendous success and we had men wondering for days what was with the colors and it made it to the news.

This year’s game has to do with your handbag/purse, where we put our handbag the moment we get home for example “I like it on the couch”, “I like it on the kitchen counter”, “I like it on the dresser” well u get the idea. Just put your answer as your status with nothing more than that and cut n paste this message and forward to all your FB female friends to their inbox.

The bra game made it to the news. Let’s see how powerful we women really are!!! REMEMBER – DO NOT PUT YOUR ANSWER AS A REPLY TO THIS MESSAGE- PUT IT IN YOUR STATUS!!! PASS THIS TO EVERYONE YOU KNOW :-)”

Contrary to the seemingly positive message of Breast Cancer Awareness month is National Breast Cancer Coalition president, Fran Visco. In her article “Why I’m Not Celebrating Breast Cancer Awareness Month” she expresses her frustrations over the event.

Visco says: “Actually, this is the 25th breast cancer awareness month. We are being asked to celebrate that fact – which is symptomatic of the problem. Why do we try so hard to make breast cancer palatable, comfortable, pink? I really don’t feel like celebrating.

We argued over whether a new drug that shrank a tumor for several weeks but didn’t make women live longer, or improve their quality of life — and had life threatening side effects — was good enough. Such low expectations. We deserve more. I don’t feel very pink about any of this. I feel angry. I am frustrated at the lack of progress.”

I find a refreshing honesty in Visco’s frustrations. Though I do believe in and have witnessed the powers of Social Media, I did not participate in the facebook game either last year or this year. I understand the point, but I think that many do not. Real, palpable efforts need to be made and recognized along with the raising of awareness.

Click on our BIAW Poll and tell me what you think!!

Is the “status game” an adequate way to raise awareness or does it take from the real point of Breast Cancer Awareness Month
(polls)

~Gina

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1 Comment »

  1. Elle said,

    I completely agree that palpable actions need to be taken. And yet raising awareness is equally important in that it calls attention to those palpable actions. Whenever people ask, we can talk about pink lids for breast cancer research (Save Lids to Save Lives) and breast cancer runs and 5k walks. My Aunt is a breast cancer survivor, and I’ll tell her story to anyone who’s listening.
    So, while it’s not something to celebrate, it is a way to get attention. And if you have a message to deliver, attention is step one.


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